Rock Band now at Harrah’s casino

harrahs-casino

When I think of Vegas, I think of losing money, strip clubs, and lots and lots of booze.  Thanks to Harrah’s casino, I will also now think of Rock Band.  Beginning in March, Harrah’s Entertainment will have the “first official and fully equipped Rock Band equipment stages.”  In celebration, they will be hosting the “Total Rock, Total Rewards Rock Band® Competition”. In March and April, Total Rewards casino’s including Harrah’s in Las Vegas, will be hosting weekly Rock Band competitions for XBox 360’s and cash, where an eventual regional tournament will crown a national Rock Band champ.  The winner of this competition will have the opportunity to open for the B-52’s at the House of Blues in Atlantic City, because Rock Band talent means real life talent.  They will also win $10,000 in prize money, which is more than enough to get all the DLC for a while.

I’m kinda excited for this news, cause it just means that gaming, more specifically h games, don’t just say they have wide spread appeal…the actually do!  Some corporate guy, when thinking about the next big contest/change to have at Harrah’s, thought to pitch the idea for a Rock Band tournament, and it came to pass!  All I know is that if I’m going to Vegas anytime soo, you can bet I will be visiting Harrah’s.  I guess already this contest idea is a success.  Read the offical (and tl;dr length) press release after the jump!

February 17, 2009 – World class gaming and music entertainment giants Harrah’s Entertainment, Inc. and MTV Games, a part of Viacom’s MTV Networks (NYSE: VIA and VIA.B), have joined forces to find the best Rock Band® gamers in America with the first-ever Total Rock, Total Rewards Rock Band Competition. The competition kicks off in March when Harrah’s Entertainment properties become the first in the world to have official and permanent, fully-equipped Rock Band entertainment stages.

Throughout March and April, seventeen Total Rewards casinos* will host local, weekly Rock Band Competitions, allowing fans of the popular game to win an Xbox 360 and Rock Band bundle as well as other Total Rewards items and Rock Band apparel and accessories. Four regional competitions will then offer customers the chance to win more than $50,000 in prizes.

The ultimate winning band will be given a once-in-a-lifetime opportunity to open for the legendary B-52’s at the House of Blues in Atlantic City on May 9th and will win $10,000 in prize money, making this the richest Rock Band competition in history. In addition, visitors at participating Total Rewards casinos across the country will be able to pick up their choice of guitar, bass, drums or vocals and rock out throughout the year during special Rock Band Nights.

“We’re thrilled to be working with such an energetic and iconic company like MTV Games to further help bring Rock Band to the masses through our Total Rewards venues,” said David Norton, chief marketing officer for Harrah’s Entertainment, Inc. “We look forward to giving thousands of Rock Band fans a new reason to jam and take part in an event unlike anything they’ve ever experienced before.”

“Harrah’s is known for extraordinary entertainment and we are pumped to see the first of our fully equipped Rock Band stages hit Total Rewards casinos across the country,” said Christina Glorioso, vice president of sales and marketing partnerships for MTV Games. “The full scope of the Rock Band and Harrah’s program represents a great relationship between our two brands and will create significant value for our shared consumers.”

The local Total Rock, Total Rewards Rock Band Competition will be open at participating properties to pre-registered amateur acts, 21 years and older, on a first come first serve basis. The events will be hosted and promoted by local radio stations. The Rock Band game scoring system will be used to score the participating rock bands on skill and performance, and MTV Games will provide the pre-determined song list for all the competitions.

The winning band from each location will then have a chance to go head-to-head at celebrity-judged competitions in Las Vegas (April 16), Chicago Area (April 24), New Orleans (April 30), and Atlantic City (May 7).

The four winning bands, one from each regional competition, will then have a chance to compete for the championship title in Atlantic City on May 8th. The regional events and Atlantic City events will be produced by MTV Networks Special Events, and hosted and judged by MTV, Harrah’s, and local celebrities. Each band will compete on multiple Rock Band songs.

For more information and official rules on the competition, please visit http://www.harrahs.com/rockband.

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One Response to “Rock Band now at Harrah’s casino”

  1. “Open for the B-52s” in what sense? Are they going to hand you a real instrument and hope, or will you be opening for them with a rousing set of Rock Band? I *love* that game a lot more than I should for not owning a console it’ll run on, but something about this makes me uneasy.

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